This was a difficult brand to work with on account of the name, which historically was always used as a moniker for Australian British sporting rivalry. The business sponsor was British and controversy over the brand name and IP ended up in the press a couple of times.
I include it here as it is an example of a brand that I fully developed the visual identity and content for. From that perspective was proud of the work that I did, particularly in trying to communicate the vision of the business sponsor.
In the end they sold out of their first run of craft beer and merchandise – so on that level was a success.
